The 818 Conference is not your ordinary conference. It is designed to create momentum. Besides an expert panel of women business owners, fellow 818 Attendees will select five expert led roundtable discussions throughout the day that will elevate them in business.
818 Conference Roundtable Topics:
Google for Business - How to utilize Google tools to maximize your productivity, taught by Erin Bemis with Google. Erin will provide you with a deep dive into Google tools with examples, best practices, and be able to answer your questions and provide you with small group assistance. Bring your computer and have your Google account open and ready to roll!
Pinterest for Marketing – Kelley Grant, owner of Pinning Partners is a Social media specialist, Pinterest guru, food Blogger and brownie expert. This mom of three (and one of the way) might say y’all a few times because she’s from Texas and knows a thing or two about Mexican food. Kelley will share with you how to pin with a strategy that will increase your website traffic for more sales and leads.
Instagram + Instagram Stories - Don’t just randomly post to Instagram, learn the very best tips, tricks, and advice from Kendall Rayburn, an Instagram Pro with over 40,000 followers!
Facebook Advertising- Learn how to create an ad campaign and optimize your ad to reach your target audience, taught by our very own social media expert and guru, Sommer Poquette.
iPhone Photography – Steph Casteline is a Travel & Lifestyle Blogger who knows more than a thing or two about photography and videography. Steph is going to teach you how to take the very best photos and video for your social media posts and website using your iPhone. Capture, edit, and publish professional looking photos and video with the help of Steph Castelein. This is a hands-on roundtable, come prepared to capture photos, download apps., and practice what you learn. It’s intense!
Branding + Typography 101 – Laura Beck’s jam is branding and design and she’s here to help you learn best practices on choosing fonts, colors palettes, and graphics that represent your business. Let’s play with design!
Copywriting - Creating a consistent voice for your business, including social media captions that represent your brand.
Traditional Media - Press releases, Radio, TV, Print – The press is your friend. We’ll help you be seen and prepare you for answering questions on live television and radio. Dianne Litzenberger has been on both sides of the notepad and microphone-from asking questions to answering them – she knows how traditional media works and will share her expertise with you!
Creating Valuable Content– What should you post on social media and when? We’ll help you create a three-month social media content calendar that is relevant for your target audience and includes trending hashtags.
Startup 101 - Legal and structuring advice -Learn from someone who has done it, made mistakes, and can share with you their personal advice with tips, tricks, and possible pitfalls to avoid.
Money Mindset - Pitching + pricing for your business – Charge what you’re worth, determine your value, and overcome what’s holding you back from making the money you deserve. Kalin Sheick will be leading this roundtable and she knows her stuff! Kalin owns Sweetwater Floral and Lavender Farm and knows what it means to be self-made and build a business from scratch but charge because like she’s said on her Instagram stories, “Sweetwater Floral and Lavender Farm is a business , not a hobby.”
Your Personality Type Impacts Your Business – Marcia Ward, Ph.D. Clinical Psychologist with over 20 years of experience and a passion for helping people understand themselves and overcome challenges will help you learn more about your personality type and how this influences the decisions you make, the people you hire, and your clients. Let your personality type help you grow and conquer the world.
Vision Boards - Manifesting your destiny, it can truly happen. This empowering session will allow you to dream, share, and most of all CREATE. Sommer Poquette and Marcia Ward will lead this inspiring session and we promise, you’ll love every minute it of it. If you’re a skeptic, they’ll change your mind.